How To Start An Online Store To Sell Fan Merchandise In Under 10 Minutes (4 Easy Steps)

Below is a screenshot of @SorelleAmore Sellfy store. You can sell all kinds of  products through your online store: T-Shirts, Coffee Mugs, Tote Bags, Snapbacks, You Name It. The profit is high, sell 10 t-shirts a day and earn $100! 

Before launching your store (Sellfy offers you a free trial), you need to prepare a high-quality design. A good design is the soul of a product, the good news is you don’t need to be a skilled illustrator or graphic designer yourself to get your hands on unique, high-quality designs.

Many designers offer their services on Fiverr, with prices starting at $10. Click here to visit Fiverr, enter in the search box: T-shirt design, and filter out the best designers by 2 indicators: rating and completed orders. 

Below is a screenshot of the designer, 983 is the number of orders she has delivered and 5.0 is the buyer’s rating for her, she is an top rated designer!

Build your Sellfy merch store in under 10 minutes (4 easy steps)

1. Sign up for Sellfy & connect payment methods

To start a trial at , you’ll enter your first name, a valid email address, and create a password. Once you’ve opened your trial, it’s important to first verify your email address so that you can upgrade to a plan at any time, and receive Sellfy updates, account information, sales notifications, and more. 

If for some reason you have not received a verification email, you can click the Resend email button from the dashboard menu, or locate ACCOUNT > Account settings and click the Resend verification button next to the email entry field.

resend email button

Next, you can go ahead and connect payment methods. Sellfy currently offers integrations with two major payment processors to collect payments:

  • Stripe—allows customers to pay with any major credit card, Apple Pay, or Google pay.
  • PayPal—allows customers to pay with a PayPal account, major credit card, or local European payment options.

To add payment methods to your Sellfy store, navigate to STORE SETTINGS > Payment settings. From there you’ll be able to connect your PayPal or Stripe account.

connect payment methods

The best part? You won’t have to wait for payouts—your earnings will be immediately transferred to your Stripe or PayPal account after the purchase is made! You will also have access to the invoice in your Sellfy account.

2. Customize your merch store

There are two ways to customize your store. You can either use a premade Sellfy store theme and then customize it, or create a design from scratch with the Customizer tool.

Out of these two, the Sellfy store theme is by far the easiest and quickest way to get a beautiful design with minimal effort. Then, you can fill out the theme with the Customizer tool and change colors, buttons, text, font, images, etc.

When you start a Sellfy store, the default theme (Lumière) is automatically applied. But, you can easily browse other themes like Mode (specifically designed for merch) under the General settings of the Store Customizer. To apply the Mode theme, click Apply and Publish, and your merch theme will be live!

Sellfy merch store theme Mode

Or, if you have a little more time on your hands and would rather start off with a blank canvas, then you can start with the Customizer tool. However, we recommend that you add products first so that you can see what your store design looks like with your merch. 


If you want to buy a domain name and connect it to Selly, you can find the details at the bottom of the page.  

3. Add your print-on-demand (POD) products

Now that you’ve set up your Sellfy store, you can start adding products! Locate the option to add print-on-demand merch under your dashboard’s PRODUCTS section. Then, click Add new product and you’ll see  POD categories.

sellfy print on demand categories

What print-on-demand products can you sell?

You can choose from a rich selection of the following categories:

  • Men’s, women’s, and kids’ clothing (jackets, t-shirts, sweatshirts, hoodies, tank tops, long-sleeve tees, bodysuits, etc.)
  • Hats (custom print and embroidery on caps and beanies)
  • Bags (backpack, laptop sleeve, fanny pack, and tote bags)
  • Home & living (embroidered apron, water bottle, spiral notebook, canvas, posters, mugs, and stickers)
  • Phone cases (for iPhone and Samsung)
Design your merch with the product Editor

sellfy store merchandise

Have you decided on the print-on-demand product(s) you want to sell? Then it’s time for the fun part—design! Sellfy’s POD has an easy-to-use Editor tool that’ll help you design your merch without any hassle.

All you have to do is:

  • Choose from up to 45 colors (depending on the product)
  • Add text or upload your own custom graphics
  • Edit and position your graphics on the product
  • Preview your products on high-quality images

Remember that you can always click Product info and Product guidelines for more design tips and help in the Editor. 

Click “Add Graphic” to add an image that the Fiverr designer delivered to you, which will be printed on the clothes.


What about product quality and profit?

Selling merch with Sellfy’s POD costs next to nothing:

  • The production cost is already included in the final price of the product.
  • Order fulfillment, printing, and worldwide shipping are handled by Sellfy and paid for by the customer.
  • You don’t have to hold or manage a physical inventory (we’ll supply all the products).

In other words, you can make and sell print-on-demand merch with no upfront costs! You’ll only be charged for the product and fulfillment after your customer orders something from your store. Plus, you can set your own retail prices as high or as low as you want. Whatever is left over after Sellfy charges you is your profit! 

sell merch with Sellfy

For instance, if you want to sell t-shirts, then you can view and change the default t-shirt price settings under VARIANTS > COST on the Edit product page. Note that the production cost will vary depending on the production facility location. 

Whatever merch you plan to offer, you can use this simple formula to calculate a final product price that covers all expenses: production cost + profit margin (e.g. 20%) + expenses = retail price.

sellfy price settings

And, finally, when it comes to product quality, Sellfy assure you that you’re in good hands with Sellfy! The inks used in the printing are water-based and CPSIA compliant, which means they’re safe to print on youth and children’s clothing and reduce environmental waste.

Sellfy also offer plenty of sustainable and eco-friendly merch products. And, if any product arrives damaged or has a serious quality issue, Sellfy will be happy to issue a refund or replace the product for free. For the best high-quality merch results, we urge you to follow Sellfy’s print-on-demand tips and best practices.

sustainable and eco-friendly merch products

4. You’re almost there

Put your store link in the video description (anywhere you can put that link) and start earning $100+ per day!!!

Optional:  How to buy and connect your domain to Sellfy

The domain name should be consistent with your channel name, for example, if the channel is @theleanbeefpatty, then the domain name should be

This domain name will be connected to your online store, so viewers can click on it and visit it. The price of a domain name is usually around $10, but with coupon code NEWCOM698, the price drops to $6.98. Click here to get a domain name from Namecheap

Steps for connecting a custom domain:

  1. Go to Namecheap’s DNS settings
  2. Create a CNAME record
    1. For the “host” field enter @ 
    2. For the  “value” field enter
    3. Save your record
  3. Go to Store settings > Customization in your Sellfy account
  4. Type the domain name in the Custom domain field and press save
  5. Wait for DNS settings to update (typically 30 mins to 48 hours)

If you see the message in the image below, the domain is not yet connected. First, please wait 30 minutes to 48 hours. If this is still showing after this time, we recommend that you look over your record for corrections or ask us for help at